Shirley Hanson - www.Marketingplanfinancialadvisor.com

Co-Author "Marketing Power for Financial Advisors"
In 1991 Shirley Hanson co-founded the Hanson Marketing Group, a direct marketing firm. Since 2005 she has focused her work on helping financial advisors take advantage of the same strategies and tactics that high-growth firms count on year after year. Advisors are able to find more of their ideal clients, reach a Category of One, and raise their production. She collaborates with advisors to unlock their vision for their practice sooner with less hassle.

About Shirley Hanson

Co-Author "Marketing Power for Financial Advisors"
In 1991 Shirley Hanson co-founded the Hanson Marketing Group, a direct marketing firm. Since 2005 she has focused her work on helping financial advisors take advantage of the same strategies and tactics that high-growth firms count on year after year. Advisors are able to attract more of their ideal clients, reach a Category of One, and raise their production. She collaborates with advisors to unlock their vision for their practice sooner with less hassle.

Contact Shirley
Phone: 215-753-2620 | Fax: 215-754-4165
Shirley@marketingplanfinancialadvisor.com
http://marketingplanfinancialadvisor.com
Shirley Hanson on Google+ | Facebook | Twitter

5 overlooked financial advisor growth strategies

5 Overlooked Strategies to Accelerate Your Growth In 2017 Find Your “Happy Place” By Acquiring More Ideal Clients By Bob Hanson For many, November and December is the Holiday Season. This is also the time of year to complete your growth plan for 2017. You may want to move away from marketing that’s haphazard and […]

How Greater Happiness Generates Higher Profitability for Top Advisors

by Shirley Hanson Picture this Stagnate and Unhappy Financial Advisory Practice When the markets stumble and stagger, your clients become fearful and take money out of the markets. A big client pulls his assets from you. You are adding only a sluggish trickle of new clients. You take what you can get, but few are […]

How To Build Unstoppable Growth in 2016

By Shirley Hanson Like many financial advisors you would like to see significant growth in 2016. But you may not be sure which opportunities to tune into to take you there. Or you may feel that you are missing out on key approaches that will make all the difference. Here we’ve gathered for you from […]

Your Marketing Plan Starts Here

It’s As If You’re Reading Your Prospect’s Or Client’s Mind Here’s your 3-Step Audience-Attracting Pathway to competitive advantage and growth. It takes advantage of what’s been called a “new science.” And we’re ready to begin our journey to discover how to put these findings from 8 years of years of new marketing research into action. Step 1 […]

Your 4-Step Path to Social Media Success for Financial Advisors

We want to ensure that your encounters with social media become as easy and productive as possible. Most important, we don’t want your growth to be derailed by the elusive promise of shiny new media. Here’s a sound place to start: For Financial Advisors, Social Media Is Where the Clients Are In an interview with […]

6 Content Marketing Must-Haves for Financial Advisors’ Success

by Shirley Hanson There is no better place to start than with Seth Godin, “Content marketing is the only marketing left.” Our simple definition is: Content marketing is marketing that creates and shares content to attract and engage a chosen audience. Here’s the content marketing formula: Great Content Creates an Audience Your Audience Creates an […]

Financial Advisors, Are Women Your Target Audience?

How to attract this Target Audience vital for the growth of your financial advisory practice “Most financial advisers do not have a plan in place to target female clients specifically, but the vast majority would like to add more women in their client roster.” That’s a conclusion from 774 financial advisors speaking through a July […]

Financial Advisors, How A Simple Lead Magnet Can Double Leads

by Shirley Hanson Today you’ll discover a specific twist on a proven financial advisor marketing tool that can double leads. Bob and I have been calling on White Papers and Special Reports for more than 2 decades. Yes, they can boost the power of your marketing. Yes, Special Reports and White Papers can: – attract […]

Financial Advisors, The Pen is Mightier Than The Sword

by Bob Hanson “The pen is mightier than the sword.” – Edward G. Bulwer-Lytton What is the simple and successful communications formula we find in the Declaration of Independence? Dear ~Contact.FirstName~, As we approach the Independence Day holiday and the birth of the U.S. as a nation, this quote from the 19th century captures one […]

Financial Advisor Marketing, How About Mid-Year Planning for Yourself?

by Bob Hanson Many advisors engage in quarterly or mid-year planning with their clients. Yet, fewer than a third follow any kind of practice growth or marketing plan. Perhaps you are uncertain about being on track to reach your goals this year. Maybe there are certain parts of your practice that frustrate you, and you […]