http://www.marketingplanfinancialadvisor.com/blog Breakthrough Marketing For Financial Advisors Wed, 03 Feb 2010 15:14:27 +0000 http://backend.userland.com/rss092 en Live Webinar Thursday for Financial Advisors: "More Income with Niche Marketing" https://www2.gotomeeting.com/register/811270987 - The 7 habits of highly ineffective financial advisor marketing (avoid these for a higher income), - A simple marketing strategy virtually any financial professional can leverage to gain more clients, at less cost ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-three-announcements/49/ This blog is by Bob Hanson copyright 2010 The end of a year, or decade, is a great time to look back and reflect on the progress we have made. Almost exactly 10 years ago today, I was spending 6 months helping install a new CRM system at a major mid-west financial services ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-marketing-innovation-of-the-decade/48/ This article is by Bob Hanson copyright 2009 You are invited to a . . . Free Webinar Tuesday, October 13: How to Market and Sell (Financial) Services (through Events) and Webinars http://learn.gotomeeting.com/forms/101309-NA-G2MC-WBR-L?ID=701000000005FWM You may be looking to generate new prospects and convert existing names or leads to clients. I often speak about the three primary ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-more-clients-with-webinars/47/ The question came from a new advisor. The answer, though, is for everyone who wants to see a hefty increase in production. "I'm new to the financial advising industry. One question I would ask would be how to get in front of the right people that I would like ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-show-me-the-money/45/ Christopher Columbus speaks to financial advisors today. Here's why . . . For 7 years he tried to persuade the governments of Spain, Portugal, Venice, and Genoa to support his "foolish" scheme to sail west to reach Asia. To them, he held out the vision of discovering a New World ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-is-your-marketing-uncharted/44/ Tom Peters supports branding with this striking do-or-die quote: "distinct...or extinct." I agree: a successful survival strategy is to be "distinct," to put yourself in a Category of One. I part company with Peters in how to do it. Let me explain: Branding According To Tom Peters Way back in 1997 ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-to-brand-or-not-to-brand/43/ This article is by Bob Hanson. You have probably heard of or read one of the top business books of all time, Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins. Basically, the book looked at the question, "Can a good company become a great company and, ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-going-from-good-to-great/42/ Of course, I bought Jay Abraham's new book The Sticking Point as soon as it was published. You see, Jay was my husband's and my first marketing coach. About 20 years ago we attended his $15,000 Protege training and several workshops afterwards. I believe part of Jay ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-how-to-love-a-bad-economy/41/ Financial Advisor Marketing Webinar: Double Your Assets Under Management You are invited to a free webinar by Bob Hanson . . . Tuesday, July 21: "Double Your Assets Under Management In 36 Months or Less" https://www2.gotomeeting.com/register/322322251 There is a trend among financial professionals that could be dangerous to your wealth. You see, common marketing ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-webinar-double-assets-under-management/40/ 5 Ways to Build Your Practice This Summer This article is by Bob Hanson Summer is usually a time when financial advisors take a break from marketing. They may figure their prospects are also on vacation. One of my clients described all the activities he has planned, and related how he just ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-summertime-practice-building/39/