http://www.marketingplanfinancialadvisor.com/blog Breakthrough Marketing For Financial Advisors Thu, 12 Aug 2010 14:43:09 +0000 http://backend.userland.com/rss092 en This article is by Bob Hanson We have talked in a previous article about email for financial advisors and why most will see diminishing effectiveness unless they embrace what we call Email 2.0. Email 2.0 for financial advisors is the next step in the evolution of how you can benefit from email ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-email-20/52/ This article is by Bob Hanson "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty." - Sir Winston Churchill Opportunity is everywhere. Especially for financial advisors and their marketing. Many advisors will only focus on the downside of news, and not the opportunity for them to ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-opportunity-knocks-for-you/51/ What is an immediate way to demonstrate experience with a given market? How can you quickly show off your knowledge, skill, and expertise in investment management or financial planning? What can you do to position your practice ahead of the hundreds of other advisors in your market? How can you get "Permission" ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-with-white-papers/50/ Live Webinar Thursday for Financial Advisors: "More Income with Niche Marketing" https://www2.gotomeeting.com/register/811270987 - The 7 habits of highly ineffective financial advisor marketing (avoid these for a higher income), - A simple marketing strategy virtually any financial professional can leverage to gain more clients, at less cost ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-three-announcements/49/ This blog is by Bob Hanson copyright 2010 The end of a year, or decade, is a great time to look back and reflect on the progress we have made. Almost exactly 10 years ago today, I was spending 6 months helping install a new CRM system at a major mid-west financial services ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-marketing-innovation-of-the-decade/48/ This article is by Bob Hanson copyright 2009 You are invited to a . . . Free Webinar Tuesday, October 13: How to Market and Sell (Financial) Services (through Events) and Webinars http://learn.gotomeeting.com/forms/101309-NA-G2MC-WBR-L?ID=701000000005FWM You may be looking to generate new prospects and convert existing names or leads to clients. I often speak about the three primary ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-more-clients-with-webinars/47/ The question came from a new advisor. The answer, though, is for everyone who wants to see a hefty increase in production. "I'm new to the financial advising industry. One question I would ask would be how to get in front of the right people that I would like ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-show-me-the-money/45/ Christopher Columbus speaks to financial advisors today. Here's why . . . For 7 years he tried to persuade the governments of Spain, Portugal, Venice, and Genoa to support his "foolish" scheme to sail west to reach Asia. To them, he held out the vision of discovering a New World ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-is-your-marketing-uncharted/44/ Tom Peters supports branding with this striking do-or-die quote: "distinct...or extinct." I agree: a successful survival strategy is to be "distinct," to put yourself in a Category of One. I part company with Peters in how to do it. Let me explain: Branding According To Tom Peters Way back in 1997 ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-to-brand-or-not-to-brand/43/ This article is by Bob Hanson. You have probably heard of or read one of the top business books of all time, Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins. Basically, the book looked at the question, "Can a good company become a great company and, ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-going-from-good-to-great/42/