http://www.marketingplanfinancialadvisor.com/blog Breakthrough Marketing For Financial Advisors Tue, 31 Jan 2012 14:15:38 +0000 http://backend.userland.com/rss092 en Just got a call for help from an advisor in Oregon who took a look at a new brochure for his firm, and it left him cold. "It looks like every other financial advisor's brochure," he complained. So Andy (not his real name) went surfing on the web and ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-deadly-brochures-deadbeat-websites/65/ This article is by Bob Hanson Partner, Client-Attraction System for Financial Advisors Let's look ahead in 2012 for marketing tactics that will continue to help advisors attract new prospects, clients, and assets. These tools and strategies worked in 2011. Can they be marketing powerhouses for your marketing this year? 1. Try Change Versus ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-but-will-this-work-in-2012/64/ As a financial advisor, you want to fit in by being professional, "normal," upright, and dependable, so you would not be happy if someone described you as "weird." At least, you're not happy yet. But what if "weird" is really typical? What if calling you "weird" is a compliment? ... http://www.marketingplanfinancialadvisor.com/blog/who-is-weird-today/63/ "If people don't want to come out to the ball park, nobody's gonna stop 'em." - Yogi Berra I find Yogi Berra irresistible because he makes me laugh and think. Most people who come to a web page leave within about 10 seconds. How are you "gonna stop 'em?" In about ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-why-websites-dont-work/62/ Research from Cerulli Associates Inc. shows that high-net-worth investors are increasingly diversifying . . . not their assets, but the advisors and firms managing their assets. With these 3 Advantages in your corner you'll be able to: - reduce the loss of assets under your management and ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-advantage-yours/61/ This blog post is by Bob Hanson The reaction of advisors to the latest crisis is as varied as investors' reactions. It reminds me of 2008 all over again. Then we had some clients who proactively solidified client relationships and picked off some great new ones. Most advisors, though, ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-communicate-in-bunches-like-bananas/60/ Financial Client Attraction: Lost And Found When financial advisors engage in financial planning with clients, they center their work on the unique individual or family in front of them. They concentrate on their hearts, minds, and spirits. Yet, too often, this focus on the human being is LOST in the advisor's ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-lost-and-found/59/ Would you like to add at least one additional qualified client each and every month? It can be as simple as making sure one new marketing tactic is working for you month after month. And if you set up your marketing system correctly, these campaigns will virtually be on auto-pilot. Rather ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-adding-one-good-client-a-month/46/ Have you ever been frustrated as you pursued hard-to-pin down prospects and elusive Centers of Influence? There is a better way to leave the pack behind and stand out as the go-to expert. To attract the qualified prospects you are looking for, the answer can be your Marketing ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-7-surefire-ways-white-papers-free-reports-can-grow-an-advisor%e2%80%99s-client-base-now/57/ by Bob Hanson This summer the field is wide open to make new connections and ramp-up your marketing unless . . . You are as busy as you want to be with ideal clients or ahead of your goals for the year. Then, enjoy a break this summer. For everyone else, here ... http://www.marketingplanfinancialadvisor.com/blog/financial-advisor-marketing-beating-the-summer-blues/58/