Client Attraction Action

Financial Advisor Marketing: How To “Love A Bad Economy”

July 30th, 2009

Of course, I bought Jay Abraham’s new book The Sticking Point as soon as it was published. You see, Jay was my husband’s and my first marketing coach. About 20 years ago we attended his $15,000 Protege training and several workshops afterwards.

I believe part of Jay Abraham’s genius is zeroing in on the proven principles that can propel a business or professional practice forward. And his training was the perfect starting point for Bob (Sr.) and me to forge our brand new consulting practice.

Don”t Let A Bad Economy Frighten You

Jay begins his book, “I love a bad economy.” Here’s why: It “allows us to discover that areas of growth are actually more plentiful in hard times than in boom times.”

The Sticking Point is for businesses and professional practices that are “stuck, struggling, stalled or spiraling downward.”

Not surprisingly Jay lists reasons for being stuck. One is “not having a detailed, strategic marketing plan with specific performance growth expectations.”

>>> Strategic Marketing To The Rescue

Here’s where the article I began took an unexpected path. I had intended to give you examples from Jay’s book — nuts and bolts strategies and tactics you could call on at once. But what grabbed my thoughts was a slide from our Bob Jr.’s webinar. (Bob, too, was trained by Jay Abraham 19 years ago.)

Bob, (now my partner in the Client-Attraction System) illustrated the power of a strategic marketing plan in his webinar “Double Your Assets Under Management In 36 Months Or Less.” His answer was committing to a simple marketing plan over 36 months.

For the illustration he revealed how modest results each year with 3 carefully chosen marketing tools can double your assets. The first year you select and try out the tactics and make improvements. The next two years you benefit from an improved system.

In addition, you can intensify your efforts within each marketing tool. What’s more, you can add tactics — maybe a fourth campaign in year 2 and a fifth in year 3. That means that you can double your AUM sooner.

>>> “Talk does not cook rice” (Chinese proverb)

It all comes down to taking action. And I see 5 key STEPS in the road map:

1 - SIMPLIFY and let all the extraneous marketing opportunities, salespeople, and worthless ideas tugging at your attention fall away.

2 - SELECT the activities that will reach your top-tier prospects.

3 - SYSTEMIZE so that you can maximize results from each of your tactics.

4 - TRACK your numbers so that you can measure where you are and where you are heading.

5 - COMMIT to consistent marketing over 3 years.

To discover more you might be interested in Bob’s complimentary recorded webinar “Double Your Assets Under Management In 36 Months Or Less.” It’s at

https://www2.gotomeeting.com/register/322322251

Yours for greater production,

Shirley Hanson
Shirley@MarketingPlanFinancialAdvisor.com
www.marketingplanfinancialadvisor.com
215-753-2620

Entry Filed under: Financial Lead Generation, Marketing Maestros, Direct Marketing, Financial Advisor Marketing Plan