Financial Advisor Marketing: Little Marketing Steps, Big Difference
November 26th, 2008
This blog is by Bob Hanson.
I look to Bill Gates - one of the most extraordinary business people ever - for inspiration
My favorite quote from Gates goes something like this: “We tend to over-estimate what can be done in the short-term (under a year), but underestimate what we can do in the long-term (18 months or more).
One of our key strategies to get more prospects, clients, and income over the long-term is to figure out the LITTLE things that made a BIG Marketing difference and try to make sure they are used over time.
To qualify as “little,” I’ve included only strategies that take less than 15 minutes to do, but could have a major impact on your fees and income.
Four Little Marketing Tactics
That Can Make A Huge Difference
I. Strategic or Warm Introductions
By warm we mean from a referral, a connection, a center of influence, etc. While cold calling is inefficient and generally frustrating, a welcome call with a purpose can yield tremendous results.
There are really two steps here. First, initiate that contact to set up a warm introduction. Then, go ahead and make that call.
II. 15 Minutes Today Saves You 12-1/2 Hours A Year
Take a great marketing tactic that worked once, or requires manual effort, and systemize it so that it happens on an ongoing basis.
You could, for example, train an assistant to spend 15 minutes a week on something you normally do to carry out this marketing tactic, and over 50 weeks (2 weeks out for vacation) this can save you 12-1/2 hours a year.
More important than hours saved, though, is the ongoing marketing effort that’s getting done.
III. Review Your Headlines
Simply, a headline is an ad for an ad. That’s why it’s vital to wring every ounce of power that you can from those few words.
A headline appears on all of your marketing documents. It’s there at the top of every page on your website, it’s the title of your new article or seminar, it’s the subject line of an email, and there it is as the first line of a letter.
Turning a boring headline into something of great interest, curiosity, or benefit for your prospects can literally increase readership or prospect attention by 200 percent, or much more.
IV. One Thank-You Call
Expressing gratitude feels wonderful and wins friends. Besides, it can also be a powerful long-term relationship-building strategy.
We invite you to discover more articles like this at
http://www.marketingplanfinancialadvisor.com/
Entry Filed under: Financial Lead Generation, Marketing Maestros, Direct Marketing
