Client Attraction Action

Financial Advisor Marketing: More Clients With Webinars

October 8th, 2009

This article is by Bob Hanson
copyright 2009

You are invited to a . . .

Free Webinar Tuesday, October 13: How to Market and Sell (Financial) Services (through Events) and Webinars

http://learn.gotomeeting.com/forms/101309-NA-G2MC-WBR-L?ID=701000000005FWM

You may be looking to generate new prospects and convert existing names or leads to clients.

I often speak about the three primary ways to generate meetings (qualified prospects coming into your office). They are a White Paper or Article Strategy, Meeting Request Marketing Campaigns, and Events.

Today, let’s turn to Events.

5 Ways To Attract
More Prospects And Clients From Your Events.

1. Profit from the “One-Talk, Different Audiences” Model for more prospects and a higher conversion rate to clients.

This has the advantage of saving your time and enables you to benefit from a proven model.

2. Speak at others’ events.

Many financial advisors are joining with an accountant and estate attorney to get more leads at one-third the cost.

3. Improve the title and invitation copy of your events to be more benefit oriented.

Our tests show that even changing only the copy bullets can improve attendance by 18% or more at each and every event.

4. Avoid being addicted to a compiled list of suspected investors — a list that anyone can rent or buy within target zip codes.

Instead, consider responsive lists and your Influencer lists.

5. Go beyond live, free dinner seminars.

Consider, for example, CD recordings, live webinars, and webinar recordings.

If events are at all part of your growth plans in 2009 and beyond, you must attend our free webinar next Tuesday, October 13.

For ‘How to Market and Sell Services with Marketing Events and Webinars,’ with Citrix Online, QLM has reserved 100 seats for “Client Attraction” subscribers of the 1,000 available.

Click below to register now for this free event:

http://learn.gotomeeting.com/forms/101309-NA-G2MC-WBR-L?ID=701000000005FWM

In this new webinar you will learn:

- how leading services firms are creating a winning event and webinar program,

- 5 easy ways to get more leads from your events and webinars, and

- how services webinars are different from product demo webinars, seminars, and trade shows and what you can do to take advantage of the differences.

Register now so you don’t miss-out.

http://learn.gotomeeting.com/forms/101309-NA-G2MC-WBR-L?ID=701000000005FWM

For more information . . .

Bob Hanson
bhanson@marketingplanfinancialadvisor.com
+1-617-901-6886

Entry Filed under: Financial Lead Generation, Direct Marketing, Web Financial Advisor Lead Generation, Financial Advisor Marketing Plan