Financial Advisor Marketing: One Easy Marketing Tactic
April 5th, 2011
A top theme from the recent marketing conference I attended was Repurposing. That means Revitalizing, Renewing, and Reusing work you have already sweated over to produce.
So let’s look at Repurposing as an Easy Marketing Tactic for Financial Advisors. You generate new uses for material already done . . . without creative agony and with the investment of little time.
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How have top advisors created the practice they dreamed of?
See Bob Hanson’s new webinar - “Marketing Insights of Top Producers”
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Repurposing for Easy Marketing
From clients here are examples of recycling material, material that stands up to the test of time.
>>> Exhibit A: A client thoroughly enjoys making 6 minute videos and then uploading them onto his website. Suppose he put two or three together around a theme and presented them as a webinar to his list.
The advantages: It’s a new medium for reaching clients.
What’s more, it gives him a chance to expose prospects and clients to the deeply researched and proven process behind his quick sound bites.
>>> Exhibit B: A client has a library of his reports and articles (each with a one-size-fits-all message) going back to 1992.
In working with us today he intends to concentrate on two prime audiences for his current marketing. He can add what he knows about his top audiences and speak directly to them through his relevant past writings by changing only about 10 percent of his words.
Presto! Almost overnight he has created a library of marketing communications for specific audiences.
>>> Exhibit C: A client called on a concentrated 10-slide Pitch Book as a starting point for one-to-one meetings with prospects.
By expanding on a few points and leaving out those of less impact we created for him a brochure that addresses the needs and concerns of one of his top three desired audiences.
He can swiftly go through the same process for brochures for his two other prime audiences and have a targeted leave-behind document for each audience.
For More Marketing Strategies, Tactics, and Insights
We invite you to see Bob Hanson’s new webinar - “Marketing Insights of Top Producers”
https://www2.gotomeeting.com/register/531935242
Entry Filed under: Financial Lead Generation, Financial Advisor Marketing Plan, Financial Advisor Marketing
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