Financial Advisor Marketing: Opportunity Knocks For You?
May 22nd, 2010
This article is by Bob Hanson
“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.”
- Sir Winston Churchill
Opportunity is everywhere. Especially for financial advisors and their marketing.
Many advisors will only focus on the downside of news, and not the opportunity for them to grow their practice. Here are 10 examples.
Which ones are right for you?
> Markets are volatile.
*** Opportunity - Communicate how your investment strategy is right for today’s volatile markets.
> Scared of a double dip recession?
*** Opportunity - Financial advisor gets PR and clients by offering protection strategies in a downturn.
> Bear Market?
*** Opportunity - Many clients will be unhappy with performance and communications with current advisor, looking to switch.
> Merger means many local employees at big company will be moving on…
*** Opportunity - 401(k) rollovers galore.
> “Do not call” list ends cold calling…
*** Opportunity - Get permission from prospects to market to them (opt-in email for example), and you’ll have virtually no competition for their attention.
> Only have a small advisor marketing budget?
*** Opportunity - Use low-cost, no-cost marketing strategies to fuel growth.
> Too many clients to service them all correctly…
*** Opportunity - Weed out the bottom 20% who aren’t profitable anyway and give the others extraordinary service.
> Dinner Seminars no longer working…
*** Opportunity - Move to another event strategy, such as webinars or educational workshops with complementary professionals.
> Print magazines and newspapers ad revenue down.
*** Opportunity - Propose a win-win joint event or ads based on lead guarantees for you, the advisor.
> Disruptions and information overload form the new Web 2.0, CNBC Economy
*** Opportunity - take advantage of Web 2.0 to attract prospects
Join us next Wednesday (May 26) …
New, Live 30 Minute Webinar on Financial Advisor Marketing in 2010
How to Gain More Prospects, Assets in the New Web 2.0, CNBC Economy
https://www2.gotomeeting.com/register/889450131
Includes 15 minutes of your questions live, max 100 registrants.
While it is all too common that we in business are able to discover opportunity in other people’s businesses, we all have a tendency to get stuck in the daily details of our own practices.
Seeing and taking advantage of just a few of the opportunities from news - good and bad - will help you gain clients and income.
So where’s your best marketing opportunity?
Entry Filed under: Financial Lead Generation, Direct Marketing, Web Financial Advisor Lead Generation
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