6 Content Marketing Must-Haves for Financial Advisors’ Success

by Shirley Hanson There is no better place to start than with Seth Godin, “Content marketing is the only marketing left.” Our simple definition is: Content marketing is marketing that creates and shares content to attract and engage a chosen audience. Here’s the content marketing formula: Great Content Creates an Audience Your Audience Creates an […]

5 Simple Ways You Can Craft That Right Response-Producing Content Marketing Message

by Bob Hanson How can you stack the odds in your favor? How can you craft a message that “hits the right notes” with your target audience? Here’s your Road to the Right Message . . . #1 – Avoid Group Think Think about it. There are no committees in the Copywriting Hall of Fame […]

Financial Advisors, Are Women Your Target Audience?

How to attract this Target Audience vital for the growth of your financial advisory practice “Most financial advisers do not have a plan in place to target female clients specifically, but the vast majority would like to add more women in their client roster.” That’s a conclusion from 774 financial advisors speaking through a July […]

Sustained Growth: Turn Conventional Wisdom on Its Head

by Bob Hanson Must you learn heavily on referrals to grow your practice? Do you need to offer wealth management services to millionaires to become a top producer? Are the only successful advisors proficient networking and sales machines? Is it essential to be on ___ (insert social media flavor of the month here) to grow […]

Financial Advisors, How A Simple Lead Magnet Can Double Leads

by Shirley Hanson Today you’ll discover a specific twist on a proven financial advisor marketing tool that can double leads. Bob and I have been calling on White Papers and Special Reports for more than 2 decades. Yes, they can boost the power of your marketing. Yes, Special Reports and White Papers can: – attract […]

Financial Advisors, The Pen is Mightier Than The Sword

by Bob Hanson “The pen is mightier than the sword.” – Edward G. Bulwer-Lytton What is the simple and successful communications formula we find in the Declaration of Independence? Dear ~Contact.FirstName~, As we approach the Independence Day holiday and the birth of the U.S. as a nation, this quote from the 19th century captures one […]

Financial Advisors, Five Super Reasons For Having a Mobile-Friendly Website

by Shirley Hanson A recent study by Paladin Registry reveals that the use of the internet to find financial advisors has reached 25.3%. It makes sense because they can find out about an advisor without contacting them. They can discover whether the advisor is experienced in working with people just like them, find out if […]

Financial Advisor Marketing, How About Mid-Year Planning for Yourself?

by Bob Hanson Many advisors engage in quarterly or mid-year planning with their clients. Yet, fewer than a third follow any kind of practice growth or marketing plan. Perhaps you are uncertain about being on track to reach your goals this year. Maybe there are certain parts of your practice that frustrate you, and you […]

Financial Advisors, 6 Tips From Content Marketing For More Clients

6 Practice-Changing Tips To Unleash the Power of Content Marketing Content marketing can seem vague and elusive. You may be uncertain about how to get the most out of your content, perhaps a white paper, webinar, or newsletter. So exactly what is this thing called content marketing? Call it what you like, you can think […]

Financial Advisors, Hit More of Your Shots the Easy Way

If you have been watching the NBA playoffs, you probably noticed that invariably the team that hits a higher percentage of its shots wins the day. Do it 4 out of 7 times, and you’ll advance to the next round with a chance at the NBA Championship and lifelong fame and riches that will last […]